Having worked in Coventry for more than 30 years, Michael has had the good fortune to meet some inspirational people. Aaron Ashmore is one such man – having set up etch and pin; creators of some super Coventry-based merchandise. When Michael heard of Aaron’s plans to write a book celebrating Coventry’s history, culture and Godiva story, Mogan and Mogan stepped in to fund copies of Mark’s books in his local library. Copies are gifted to local children who create a piece of art which celebrates the sky blue city.